Advancing the Common Good

United Way of Greater Chattanooga needed a way to keep the public informed and reminded of their 2009 donation campaign progress. Working with Wayne Collins (Vice President, Marketing/Communications at UWGC) I designed and built this ad that was updated weekly for 12 weeks.  The ad was printed across the bottom spread of the Chattanooga Times Free Press.  It charted the progress of the campaign.  As more donations came in, different facts and stories were featured in the blue box areas.  The ad also changed from black and white to color as the campaign progressed.